In today’s highly competitive real estate market, social media platforms like Facebook prove to all of us that relationships are the core of any business. In the course of conducting business, you socialize with your clients every day. However, when that last attribute is combined with posted material that may be offensive or off-putting to clients, co-workers, family and other business related “friends,” Facebook may be doing you more harm than good.
I think Facebook’s Socialcam app is a prime example of this potential harm. This app is basically an unedited feed of user-generated videos and videos from popular streaming sites like YouTube, it is not a media company. Once the Socialcam link from Facebook is clicked on and accepted, every Socialcam video watched is automatically shared with the person’s Facebook friends. Considering a lot of the content contains sexually explicit, distasteful, or downright offensive titles and images, they can do more damage to your reputation than some of the videos themselves.
A large percentage of the videos seem to be titled provocatively and/or outrageously to get a user to click on it, also called click and/or link-bait. However, an equal number are titled ambiguously and don’t come close to delivering what is implied.
On my own Facebook newsfeed, I’ve seen a number of. They had absolutely no idea that what they were watching on the Socialcam app was being shown to their friends over Facebook. By the time they realized that the videos were being automatically shared, the damage had already been done to their reputation.
There’s a big difference between knowingly sharing social media, such as with or the music app Spotify, and unknowingly sharing unedited, racy videos that could do irreparable damage to your professional image. The CEO of the Socialcam app says that the company is working on making users more aware of automatic sharing and the control tools. Until that time, your professional reputation demands that you turn off Socialcam or at least fully understand how to choose what you share.
How to Delete the Socialcam app from Facebook:
Turn-off Sharing on the Socialcam app from Facebook:
1. From Facebook, double click “Socialcam” under the app column.
2. In the Socialcam app, go to the upper, right corner and select “Settings.”
3. Go to the “Auto Sharing” section.
4. Deselect both the Facebook options under “Auto Sharing” and click “Save.”
1. Repeat the process for all your mobile devices and PCs as the new privacy settings may not carry over to other devices.
2. Since Socialcam has a tendency to revert settings back to public sharing each time you watch a video on your mobile device, you might also want to go to the Socialcam setting page in your Facebook account and select “Only Me”.
- Go to your Privacy Settings.
- Click “Edit Settings” on Ads, Apps and Websites.
- Under Apps you use click on “Edit Settings” again.
- Next to the Socialcam app click on “Edit”.
Watch whatever you would like to, but be careful about how you decide to share that information. Choose apps that let you control your privacy and reputation, not the other way around.