Anywhere you go, take a look around at people. Whether you’re in the mall, the park, at a coffee shop or a bus stop, you’ll have a difficult time NOT seeing people on their mobile devices.  Whether it’s an iPhone®, Droid, Blackberry or something else, mobile devices have become the remote controls of our daily lives.

So, how important is it for me to have a mobile site and how easy (or difficult) is it to create?  Recently, Google conducted a study called, “The Mobile Movement” and the findings were enlightening.  Here are a few highlights:

  • 89% of people use their smartphone during the day
    • Of those, 89% use their smartphone to stay connected
    • 82% use their smart phone for research and to read news
    • 75% use their smart phone for directions
  • 90% of mobile users take action as a result of a smartphone search
  • 95% of smartphone users look up local info
    • 77% of smartphone users contacted a business after looking up local info
  • 68% of people use mobile apps
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    Given the statistics above, you would think that everyone with a company website would be mobile friendly, but surprisingly, less than 20% of high traffic sites are mobile optimized.  Web traffic through mobile devices is rapidly increasing and companies need to take notice.  This is a trend that isn’t going away anytime soon.

    So, how can I make my site mobile?

    If your current website isn’t mobile friendly, one site that we’ve found to assist is Mobify.  This company can take your standard website and transform it, making it more responsive to mobile and tablet users.  Using a service such as Mobify is a fantastic alternative to an expensive site redesign.

    Mobile web is here to stay.  Jump on board and enjoy the ride!

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